Our Story

Our Mission

We exist to serve tone chasing collectors with cool FX, real community, and ritual worthy coffee.

We’re not just another pedal store, we’re a culture led space for discovery, obsession, and connection.

We believe in products that spark creativity and emotion, and building a brand with values at its core.

We're a community and customer first brand, who would be no where without our epic FX Collective community, it's why we do this.

Whether you're refining your board, hunting fresh tone, or just fuelling your next session with the perfect brew…

This is your stomping ground.

Our Story

This whole thing started one night with a familiar ritual:

Vinyl spinning, a coffee in hand, and a decision to turn a long-running idea into something real.

Pedals & coffee, surely one of the finest combinations ever to go hand-in hand?!

Pedal Jungle was founded mid-23 by Paul and Siân, a husband & wife duo, with a goal to start something that was different, a space that felt nothing like your typical online pedal store.

Something with a culture and community first vibe, and more than just another place selling stuff online.

So that’s what Pedal Jungle became;

And we’re still just getting started.

1 Year Pedal Jungle Limited Edition A2 Poster - Pedal Jungle

Our Values

We’ve built Pedal Jungle on three core pillars that make us who we are: Pedals. Coffee. Culture.

And we believe that how you do things matters as much as what you do, and those core pillars are backed up by our core brand values.

Ethical & Sustainable As Standard

Customer First, Always

Pillars With Purpose

Customer First, Always

Our primary goal has always been to create an extraordinary customer experience by finding ways to put our community first and be customer led in everything we do, and be a cut above the rest.

This led to us creating one of the most generous loyalty programs in the space, a genuine No-Fuss Returns policy, a truly personable customer journey experience, and to upholding the highest level of customer service at all times.

We're run by real people who genuinely care. We respond, we listen, and we’ll always go the extra step...and then some!

Ethical & Sustainable As Standard

We’ve worked hard; and will endeavour to always continue too, in making Pedal Jungle a conscious store. One that reflects us as people, and the kind of future we want to help shape.

Everything we stock is 100% vegan, tees are always organic, and our coffee a mix of Fairtrade, Direct Trade, Rainforest Alliance, organic, and always vegan.

Pillars With Purpose

There's no point in having core brand pillars if there's no real purpose behind them.

The purpose is simple. Deliver the best of both products and service.

Pedals. From trusted essentials to rare, boutique, and exclusive FX, we only stock what we’d use ourselves.

Coffee. Brewed especially the creatives, & for those that live life through sound. Every bag is made to fuel the ritual.

Culture. This is a home for obsessives, not mass markets. Real tone, real people, real support, & a real collective community that does good.

Meet The Team

It's a small team, for now

Paul

Founder / Head Of FX

Joe

Content Writer

Ritchie

Illustrator

Our 3 core pillars that make us who we are.

At Pedal Jungle, we exist to serve tone chasing collectors with cool FX, real community, and ritual worthy coffee. We’re not just another pedal store, we’re a culture-led space for discovery, obsession, and connection.

Curated From Only The Best

#1 Pedals

From core essentials to exclusive Custom Batches, we just fucking love pedals!

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A Rare Fusion of Lifestyle and Tone

#2 Coffee

We know what you're thinking: “Why’s a pedal company selling coffee?” Fair question. But here’s the thing, we’re as obsessed with both, and for us the two just go hand in hand around here.

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